Lovesac

Lovesac · Cookie

Lovesac presents 'Cookie,' a live-action campaign film exploring domestic life through a candid, high-fidelity lens. The spot captures a young girl in a sunlit interior, focusing on the tactile realities of modern living and the durability of the brand's modular furniture. The project features cinematic cinematography and a warm visual palette, emphasizing clean compositions. Creative development was led by Gus, with production support from Max Cooper and Merchant. Post-production and sound design were handled by Mackcut, with additional VFX contributions from The Norman Brothers.

Lovesac · After The Party

Lovesac’s After The Party campaign for the specialty retail sector leans into a candid, post-event narrative to highlight the scale and modular design of its flagship seating. The film focuses on the morning-after cleanup of a contemporary living room, capturing the remnants of a gathering through a grounded, live-action approach. The execution relies on cinematic framing to emphasize the comfort of the modular furniture against a backdrop of domestic clutter. With a warm lighting palette and clean compositions, the piece draws attention to the product’s role in high-traffic living environments. Production was spearheaded by Merchant and Max Cooper, with creative oversight from Gus. Post-production, including visual effects and sound design, was handled by Mackcut and The Norman Brothers.

Lovesac · That Corner

Lovesac tackles the common challenge of awkward interior architecture in this commercial video titled That Corner. The narrative follows a couple navigating the difficulties of fitting furniture into an empty nook under a staircase, highlighting the versatility of the brand's modular offerings through a deadpan comedic lens. Produced by Max Cooper and Merchant, the project utilizes live-action technique and natural indoor lighting to maintain a grounded, relatable aesthetic. Post-production and sound design were handled by Mackcut, with additional VFX from The Norman Brothers, to support the rhythmic, visual transformation of the living space.

Lovesac · Baddie Recline 9x16

Lovesac · Paws with Intention - 30s 9x16

Lovesac · Mental Math 6s 9x16 CLEAN

Lovesac · Sit with yourself 6sec 16x9 CLEAN