Lovesac tackles the common challenge of awkward interior architecture in this commercial video titled That Corner. The narrative follows a couple navigating the difficulties of fitting furniture into an empty nook under a staircase, highlighting the versatility of the brand's modular offerings through a deadpan comedic lens.
Produced by Max Cooper and Merchant, the project utilizes live-action technique and natural indoor lighting to maintain a grounded, relatable aesthetic. Post-production and sound design were handled by Mackcut, with additional VFX from The Norman Brothers, to support the rhythmic, visual transformation of the living space.
