Lovesac
That Corner
Brand
ProjectThat Corner
Date
May 2026
Description
Lovesac tackles the common challenge of awkward interior architecture in this commercial video titled That Corner. The narrative follows a couple navigating the difficulties of fitting furniture into an empty nook under a staircase, highlighting the versatility of the brand's modular offerings through a deadpan comedic lens. Produced by Max Cooper and Merchant, the project utilizes live-action technique and natural indoor lighting to maintain a grounded, relatable aesthetic. Post-production and sound design were handled by Mackcut, with additional VFX from The Norman Brothers, to support the rhythmic, visual transformation of the living space.
Style
Horizontal, Commercial, Warm
Industries
Big Box Retail
Background
Living Room
Context
TVC / TV Commercial
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