Lovesac presents 'Cookie,' a live-action campaign film exploring domestic life through a candid, high-fidelity lens. The spot captures a young girl in a sunlit interior, focusing on the tactile realities of modern living and the durability of the brand's modular furniture.
The project features cinematic cinematography and a warm visual palette, emphasizing clean compositions. Creative development was led by Gus, with production support from Max Cooper and Merchant. Post-production and sound design were handled by Mackcut, with additional VFX contributions from The Norman Brothers.