Lancashire County Council

Lancashire County Council · Adoption

This campaign for Lancashire County Council explores the realities of family life within a non-profit and public awareness framework. Through a series of vignettes, the film captures candid moments of childhood, ranging from a toddler learning to walk to creative play with paints and household objects. Produced by AdSmart from Sky, the spot utilizes live-action technique and a warm, clean visual aesthetic to frame these domestic interactions. By focusing on these intimate, daily experiences, the creative highlights the essential nature of adoption support and family development.

Lancashire County Council · Fostering

Lancashire County Council explores the personal journey of belonging in this animated film, 'Fostering.' The narrative follows a young boy’s transition into a stable foster home, highlighting moments of connection, community, and domestic security. The project employs a clean 2D vector animation style, utilizing a vibrant color palette to differentiate between the protagonist's internal confidence and his new environment. With creative direction from AdSmart from Sky, the graphic storytelling emphasizes the development of the child’s support system through domestic and outdoor settings.

Lancashire County Council · Childcare

Lancashire County Council · Childcare