Lancashire County Council
Adoption
ProjectAdoption
Date
Feb 2025
Description
Lancashire County Council explores the realities of family life in this public awareness campaign, Adoption. Through a series of vignettes, the film captures spontaneous moments of childhood development, from early steps and creative fingerpainting to the kinetic energy of play. The project leans into a warm, inviting aesthetic, utilizing live-action technique to ground the subject matter in domestic settings. By focusing on the quiet, daily rhythms of care, the commercial centers on the tangible experience of adoption within the region.
Style
Horizontal, Commercial, Warm, Clean
Industries
Public Awareness
Color
Pure White
Beige
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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