La-Z-Boy introduces its refreshed brand identity in this commercial piece, which chronicles the manufacturer's evolution from its 1927 origins through its modern positioning. Created by agency Colle McVoy, the film moves from quick-cut dynamic vignettes to focused, intimate scenes of home comfort.
The narrative bridges historical logo iterations with a contemporary aesthetic, featuring a warm, neutral color palette of teal, beige, and grey. Incorporating live-action technique and motion graphics, the project emphasises heritage while highlighting the tactile qualities of the furniture range.
