KitKat
Featured KitKat projects
This week's top KitKat projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
KitKat · Phone Break
KitKat's 'Phone Break' advertisement explores modern digital habits by depicting individuals across urban and domestic settings who are deeply immersed in their smartphones. The project utilizes live-action technique to capture scenes of device dependency within restaurants, public transport, and city streets. The commercial, developed by VML Czechia and VML EMEA, punctuates these vignettes with kinetic typography presented on bold red interstitial cards. The narrative highlights contemporary screen time habits through a series of connected character studies.
KitKat · Chocolatory
KitKat presents a promotional campaign for their Chocolatory line, focusing on the sensory elements of premium confectionery. The project leverages high-speed macro videography to document the raw ingredients, from dripping chocolate to fresh fruit components, against a stark, high-contrast backdrop. Directed by Benjamin Flaxman with cinematography by Earle Dresner, the spot leans into a moody aesthetic. The work, produced by Carnival Productions, emphasizes texture and motion through clean, precise framings of the product's individual components.
KitKat · Auto Reply Break
The Auto Reply Break campaign for KitKat, developed by agency Publicis Dubai, features a series of digital motion graphics designed for vertical platforms. The work utilizes a minimalist aesthetic, centering on a crimson grid background accented by pixelated white text and retro computer interface icons. Built around a playful digital design, the project leans into a clean, graphic-heavy style to deliver its brand messaging. The execution relies on sharp motion graphics and a restricted color palette to maintain a uniform visual language across the commercial asset.
KitKat · Mini Moments Desserts
KitKat Mini Moments Desserts is an energetic commercial campaign highlighting the brand’s new range through a series of fast-paced culinary sequences. The spot leans into high-energy visuals, featuring a rapid progression of ingredient preparations from whipped textures to finished desserts like cheesecake and crème brûlée. Produced by All Of Us Here, the project utilizes macro cinematography and slow motion to capture glossy, appetizing details within a clean, live-action framework. The edit maintains a sharp pace, focusing on geometric ingredient arrangements and vibrant color contrasts.
KitKat · "Windscreen Washer" 30"
KitKat's 30-second spot, "Windscreen Washer," utilizes a vibrant animation style to capture a lighthearted narrative on a city street. The commercial features an interaction at a traffic light where a man in a high-visibility vest engages with the occupants of a car, culminating in the appearance of a chocolate bar. Produced by Animated Storyboards, this commercial project leans into a clean, horizontal visual aesthetic to present the brand narrative within an urban setting.
KitKat, Spotify · Break the Loop
The Break the Loop campaign, a collaborative effort between KitKat and Spotify, explores the intersection of daily routine and personal soundtracks. The spot follows a protagonist moving through varied interior and exterior environments, from balcony gardening to quiet moments at home, with his musical experience acting as a constant thread through the mundane. Developed by Leo India, the film employs cinematic framing and natural lighting to emphasize the shifts between different daily settings. This live-action production integrates brand elements from both partners to frame the narrative around the shared focus on pause and play in everyday life.
KitKat · Kit Crew
KitKat's 'Kit Crew' commercial unfolds in a tranquil park setting, tracing a commuter's path as he is joined by a synchronised group in striking red suits. The live-action spot leans into dynamic camera work, utilising both aerial perspectives and tight close-ups to build momentum. Produced by Final Cut London and Outsider, the film employs slow motion to heighten the visual interaction. The edit uses moody, natural outdoor lighting, with a post-production grade that brings the vibrant red of the crew's attire to the foreground.
KitKat · Have AI Break, Have A KitKat
KitKat engages with the intersection of artificial intelligence and daily routine in this commercial campaign, titled Have AI Break, Have A KitKat. The project focuses on the necessity of digital pauses, utilizing dynamic typographic messaging and clean interface design to highlight the juxtaposition between automated prompts and the human need for a break. The visual approach relies on high-contrast motion graphics, set against the brand's signature red. The execution incorporates interactive chat windows and simulated document excerpts to frame the narrative, utilizing a modern, graphic style to distinguish the content. The project was developed by agency Courage.
KitKat · Iftar Bar
KitKat introduces the Iftar Bar in this commercial spot tailored for Ramadan. The production utilizes a mix of flat-lay cinematography and motion graphics to highlight the custom 30-piece chocolate bar alongside traditional Iftar offerings. The visual identity leans into a minimalist aesthetic, featuring clean studio lighting and crisp typography set against a consistent red backdrop. The horizontal format prioritizes clear product presentation, blending still-life photography with motion graphics to frame the seasonal release.
KitKat · Sandwich
KitKat's 'Sandwich' commercial leans into a moody, intimate aesthetic, moving away from high-energy product spots. The film captures the ritual of the chocolate break in a dimly lit bedroom setting, utilizing warm lighting to create a focused, tactile atmosphere. Developed by Courage with production by Spy Productions, the commercial focuses on the deliberate, sensory experience of handling the product. Through a series of close-up live-action shots, the edit highlights the texture of the chocolate and the iconic snap against the backdrop of a quiet interior environment.
KitKat · Python
KitKat presents Python, a commercial spot centering on the interaction between a subject and the brand’s chocolate confectionery. The production employs tight, close-up framing and warm indoor lighting to emphasize tactile product details. Developed by agency Courage, the live-action technique highlights the product-focused movement of the KitKat Pops. Post-production work was completed by Nimiopere and Alter Ego, with sound design by VaporRMW. The commercial campaign was supported by media agency Thrive and PR firm Citizen Relations Canada.
KitKat · Sandwich (Director's Cut)
KitKat presents a cinematic director's cut for a vertical commercial campaign within the CPG and packaged food sector. The spot highlights the focused ritual of a break, centering on a woman in an intimate, interior setting. Employing a moody, low-key lighting approach, the production leans into a warm, chiaroscuro aesthetic. The film captures the tactile nature of the product through close-up framing and a deliberate pace. Creative agency Courage led the development, with production by Spy Productions. Post-production and VFX were managed by Nimiopere and Alter Ego, while sound and music composition were provided by VaporRMW.
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