KitKat: Chocolatory
Brand
Date
Oct 2026
Description
KitKat presents a promotional campaign for their Chocolatory line, focusing on the sensory elements of premium confectionery. The project leverages high-speed macro videography to document the raw ingredients, from dripping chocolate to fresh fruit components, against a stark, high-contrast backdrop. Directed by Benjamin Flaxman with cinematography by Earle Dresner, the spot leans into a moody aesthetic. The work, produced by Carnival Productions, emphasizes texture and motion through clean, precise framings of the product's individual components.
Style
Horizontal, Commercial, Moody, Clean
Techniques
Macro, High-speed / freeze
Industries
CPG / Packaged Food
Color
Chocolate
Crimson
Lemon
Background
Black Seamless
Context
TVC / TV Commercial
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