The Auto Reply Break campaign for KitKat, developed by agency Publicis Dubai, features a series of digital motion graphics designed for vertical platforms. The work utilizes a minimalist aesthetic, centering on a crimson grid background accented by pixelated white text and retro computer interface icons.
Built around a playful digital design, the project leans into a clean, graphic-heavy style to deliver its brand messaging. The execution relies on sharp motion graphics and a restricted color palette to maintain a uniform visual language across the commercial asset.
