KitKat: Auto Reply Break
Brand
Date
Dec 2024
Description
The Auto Reply Break campaign for KitKat, developed by agency Publicis Dubai, features a series of digital motion graphics designed for vertical platforms. The work utilizes a minimalist aesthetic, centering on a crimson grid background accented by pixelated white text and retro computer interface icons. Built around a playful digital design, the project leans into a clean, graphic-heavy style to deliver its brand messaging. The execution relies on sharp motion graphics and a restricted color palette to maintain a uniform visual language across the commercial asset.
Style
Vertical, Commercial, playful, Minimalist
Techniques
Motion Graphics
Industries
Color
Burgundy
Background
Gradient
Context
Digital / Display Advertising
Associated creatives
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