KitKat
Auto Reply Break
Brand
ProjectAuto Reply Break
Date
Dec 2024
Description
The Auto Reply Break campaign for KitKat, developed by Publicis Dubai, focuses on a digital-first approach to brand messaging. The creative centers on a minimalist vertical motion graphics execution, utilizing a uniform crimson background paired with pixelated, computer-style typography. This project leans into a playful aesthetic, incorporating classic computer interface elements within the short-form commercial content. By leveraging a structured red grid, the work maintains a distinct visual identity tailored for digital consumption.
Style
Vertical, Commercial, playful, Minimalist
Techniques
Motion Graphics
Industries
CPG / Packaged Food
Color
Burgundy
Background
Gradient
Context
Digital / Display Advertising
Associated creatives
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