Kingsford
Featured Kingsford projects
This week's top Kingsford projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Kingsford · Savor It Short Life
Kingsford presents Savor It Short Life, a commercial campaign capturing the communal atmosphere of backyard grilling. Developed with creative agency BBDO Chicago and production partner Furlined, the project leans into a nostalgic aesthetic, utilizing film grain and warm, cinematic lighting to frame intimate social gatherings. The execution relies on an observational, live-action technique to highlight the sensory details of charcoal grilling. Through macro perspectives and varied compositions, the work creates a tactile experience, balancing wide shots of group gatherings with focused, close-up imagery.
Project Kingsford · Savor It
The Kingsford Savor It campaign explores the juxtaposition between the frenetic pace of urban living and the quiet ritual of outdoor grilling. Developed by BBDO Chicago, the campaign employs cinematic storytelling to contrast fleeting city moments with the steady, deliberate process of cooking in a rural environment. Produced by Furlined, the creative direction relies on observational shots and natural lighting to emphasize textures and atmosphere. The visual execution incorporates analogue film techniques and grainy aesthetics, creating a desaturated, nostalgic quality. Audio design by Another Country anchors the narrative through reflective voiceover and soundscapes, supported by post-production work from Republic and Company 3 LA.
Project Kingsford · Savor It Rush Hour
Kingsford presents Savor It Rush Hour, a campaign focusing on the traditional elements of barbecue culture. The work utilizes a cinematic film aesthetic to capture outdoor cooking scenes, set against rural landscapes and backyard environments. Developed by BBDO Chicago, the production features an analogue film look characterized by desaturated tones and natural lighting. Post-production efforts were handled by Republic and Company 3 LA, with additional contributions from Another Country and 24/7.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
