Kingsford

Feb 2026

Kingsford presents its Savor It campaign, a multi-format advertising project that highlights the juxtaposition between the rapid tempo of urban environments and the deliberate process of outdoor grilling. The work leans into a cinematic aesthetic, utilizing grainy textures and analogue film techniques to capture observational moments in a rural setting. Developed by agency BBDO Chicago with production by Furlined, the campaign contrasts dense, motion-blurred city footage with the tactile details of smoke and heat. The visual execution relies on natural light and handheld camera work, with post-production and VFX provided by Republic and Company 3 LA, alongside sound design from Another Country.

Horizontal, Cinematic

Analogue / film

CPG / Packaged Food

Advertising Campaign