Kingsford: Savor It

Feb 2026

The Kingsford Savor It campaign explores the juxtaposition between the frenetic pace of urban living and the quiet ritual of outdoor grilling. Developed by BBDO Chicago, the campaign employs cinematic storytelling to contrast fleeting city moments with the steady, deliberate process of cooking in a rural environment. Produced by Furlined, the creative direction relies on observational shots and natural lighting to emphasize textures and atmosphere. The visual execution incorporates analogue film techniques and grainy aesthetics, creating a desaturated, nostalgic quality. Audio design by Another Country anchors the narrative through reflective voiceover and soundscapes, supported by post-production work from Republic and Company 3 LA.

Horizontal, Cinematic

Analogue / film

Advertising Campaign