Kingsford: Savor It Rush Hour
Brand
Date
Feb 2026
Description
Kingsford presents Savor It Rush Hour, a campaign focusing on the traditional elements of barbecue culture. The work utilizes a cinematic film aesthetic to capture outdoor cooking scenes, set against rural landscapes and backyard environments. Developed by BBDO Chicago, the production features an analogue film look characterized by desaturated tones and natural lighting. Post-production efforts were handled by Republic and Company 3 LA, with additional contributions from Another Country and 24/7.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film
Industries
Color
Chocolate
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