Kingsford
Savor It Rush Hour
Brand
ProjectSavor It Rush Hour
Date
Feb 2026
Description
Kingsford presents Savor It Rush Hour, a campaign exploring outdoor cooking and barbecue culture. The work utilizes a cinematic film look to capture a rustic, rural atmosphere through desaturated tones and natural light. The project features live-action sequences ranging from quiet, atmospheric landscapes to close-up shots of a smoker grill. With creative agency BBDO Chicago and production by Furlined, the execution leans into a nostalgic aesthetic, utilizing 16mm-style framing to highlight the textures of traditional cooking methods.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film
Industries
CPG / Packaged Food
Color
Chocolate
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