Kikkoman
Featured Kikkoman projects
This week's top Kikkoman projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kikkoman · Unleash Legendary: Back to School
Kikkoman leans into the high-octane energy of Japanese animation with its latest campaign, Unleash Legendary: Back to School. In a clever departure from traditional food advertising, the brand reimagines the kitchen as an epic battleground where mundane meal prep is transformed into a heroic quest. Through a seamless blend of live-action technique and kinetic motion, the project portrays a bottle of Kikkoman Teriyaki sauce not merely as a condiment, but as a legendary weapon capable of banishing boring dinners with a single strike. The animation pulses with the spirit of classic anime, utilizing comic-book inspired visual effects and bold typography that crackles across the screen alongside the protagonist’s combat-like culinary movements. Developed in collaboration with agency BSSP and brought to life by the production house Hornet, the creative direction manages to be both humorous and undeniably action-packed. High-contrast lighting elevates the aesthetic, bridging the gap between stylized fantasy and the relatable reality of a young student enjoying a flavor-packed meal at his kitchen table. By fusing CPG marketing with the visual language of modern animation, the campaign effectively captures the attention of a younger audience, positioning Kikkoman as an essential, high-energy companion for busy school nights that demand both speed and, most importantly, legendary flavor.
Kikkoman · Unleash Legendary
Kikkoman explores a bold, energetic visual language in 'Unleash Legendary,' a commercial spot that frames the brand’s Teriyaki BBQ sauce through a lens of action-oriented animation. The project leans into vibrant aesthetics, using high-energy motion and dynamic sequences to showcase culinary applications ranging from grilled skewers to sushi. Produced with creative input from BSSP and production by Hornet, the film utilizes a fusion of animation and live-action techniques. Post-production and VFX were managed by Nice Shoes, helping to ground the cinematic, action-heavy narrative in a rhythmic, fast-paced edit.
Kikkoman · Chicken Oven
Kikkoman presents 'Chicken Oven', a commercial project that focuses on the culinary preparation of a chicken dish. The piece captures the process through crisp, controlled lighting, showcasing raw ingredients, soy sauce pouring, and the final glaze on the cooked meal. Produced by All Of Us Here, the video utilizes a live-action technique to highlight the textures of fresh produce and ingredients. The sequence employs slow motion and a polished aesthetic to focus on the dynamic movement within the kitchen setting.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
