Kikkoman

Apr 2026

Kikkoman’s Unleash Legendary campaign introduces a high-octane visual identity for its Teriyaki BBQ sauce line, leaning into the bold aesthetic of action-oriented animation. The spot centers on stylized, dynamic sequences where culinary preparation is elevated through epic character motion and vivid, expressive framing. Produced in collaboration with agency BSSP, production house Hornet, and post-production studio Nice Shoes, the project integrates live-action technique with layered animation to highlight the product’s versatility across grilled skewers and barbecue dishes. The execution leverages dramatic effects and high-energy motion to define the brand's presence within the packaged food category.

Vertical, Action, Cinematic

Animation

CPG / Packaged Food

TVC / TV Commercial