Kikkoman
Unleash Legendary
Brand
ProjectUnleash Legendary
Date
Apr 2026
Description
Kikkoman explores a bold, energetic visual language in its 'Unleash Legendary' campaign. The spot leans into an anime-inspired aesthetic, pairing high-octane motion with vibrant, expressive character framing to elevate the brand's teriyaki range. The commercial, which synthesises cinematic animation with live-action techniques, features a dynamic display of culinary preparation. From grilled skewers to sushi, the product is integrated into the action through dramatic effects and saturated colour palettes. The project was developed in partnership with BSSP, with production led by Hornet and post-production and VFX handled by Nice Shoes.
Style
Vertical, Action, Cinematic
Techniques
Animation
Industries
CPG / Packaged Food
Color
Hot Pink
Jet Black
Context
TVC / TV Commercial
Associated creatives
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