Kikkoman

Feb 2025

Kikkoman presents 'Chicken Oven', a commercial project focused on culinary promotion for their core product range. The spot leans into a clean and polished aesthetic, centering on the sensory details of meal preparation. The narrative sequence features raw ingredients and soy sauce bottles interacting across a wooden tabletop. Through a series of live-action techniques, the production captures rapid chopping, precise pouring, and the final glazing of chicken in a baking dish. The visuals rely on crisp, controlled lighting to enhance the glossy textures of fresh produce throughout the edit. Produced by All Of Us Here, the work utilizes slow motion to emphasize the appetite appeal of the cooking process.

Horizontal, Commercial, Clean, Polished

Slow motion

CPG / Packaged Food

White Seamless

TVC / TV Commercial