Kia x Riot Games

Kia x Riot Games · The Sleep Over

The Sleep Over seamlessly merges the cutting-edge versatility of the Kia EV9 with the vibrant, immersive culture of gaming, creating a lifestyle commercial that feels less like a traditional automotive ad and more like a narrative short. Developed by 19th & Park, the creative direction leans into the vehicle's spaciousness by positioning the SUV as an extension of the living room, where a group of friends dons elaborate fantasy-inspired costumes to share snacks and conversation under string lights. By transforming the cabin into a social hub, the spot effectively communicates the EV’s utility without sacrificing personality. The cinematography captures this intimacy through precise live-action technique, juxtaposed against a sweeping aerial drone footage sequence that frames the vehicle as a cinematic voyager cruising through a golden-hued, tree-lined landscape at sunset. As the narrative journey culminates in the group arriving at the Riot Games Arena, the piece underscores the brand's commitment to community-driven experiences. The execution prioritizes a relatable, high-energy atmosphere, emphasizing how modern electric vehicle design supports both individual comfort and communal connection. This campaign serves as a masterclass in audience-specific branding, cleverly bridging the gap between automotive innovation and the passionate gaming ecosystem through authentic storytelling and high-fidelity production values that keep the viewer engaged from the quiet interior moments to the wide-angle road travel.

Kia x Riot Games · The Race

Modern mobility meets digital immersion in The Race, a high-octane automotive campaign that bridges the gap between the physical landscape and the virtual world. Crafted through a collaborative partnership between Kia and Riot Games, the project spotlights the Kia EV9 as the centerpiece of a dynamic, tech-forward brand narrative. The visual execution leans into cinematic live-action techniques to emphasize the vehicle's role within an upscale, urban environment where battery efficiency and connectivity serve as the primary conduits for human interaction. By integrating fast-paced, rhythmic editing with a vibrant color palette, the creative team at 19th & Park captures a sense of urgency and youth-oriented energy that resonates with both EV enthusiasts and the gaming community. The footage purposefully contrasts close-up shots of smartphone interfaces against wide, atmospheric views of individuals navigating modern parking infrastructure, reinforcing the theme of seamless technological integration. Slow motion captures serve to heighten the dramatic impact of the diverse, fashion-forward cast, elevating the project beyond a standard commercial spot into a polished piece of contemporary media. Every frame feels carefully calibrated to reflect a sleek, future-facing ethos, ensuring that the intersection of automotive engineering and interactive entertainment feels both organic and aspirational for a digitally native audience that values both form and high-performance utility in their daily transit.

Kia x Riot Games · The Race

Kia x Riot Games · Tight Fit