Kia x Riot Games

Jul 2026

The Sleep Over seamlessly merges the cutting-edge versatility of the Kia EV9 with the vibrant, immersive culture of gaming, creating a lifestyle commercial that feels less like a traditional automotive ad and more like a narrative short. Developed by 19th & Park, the creative direction leans into the vehicle's spaciousness by positioning the SUV as an extension of the living room, where a group of friends dons elaborate fantasy-inspired costumes to share snacks and conversation under string lights. By transforming the cabin into a social hub, the spot effectively communicates the EV’s utility without sacrificing personality. The cinematography captures this intimacy through precise live-action technique, juxtaposed against a sweeping aerial drone footage sequence that frames the vehicle as a cinematic voyager cruising through a golden-hued, tree-lined landscape at sunset. As the narrative journey culminates in the group arriving at the Riot Games Arena, the piece underscores the brand's commitment to community-driven experiences. The execution prioritizes a relatable, high-energy atmosphere, emphasizing how modern electric vehicle design supports both individual comfort and communal connection. This campaign serves as a masterclass in audience-specific branding, cleverly bridging the gap between automotive innovation and the passionate gaming ecosystem through authentic storytelling and high-fidelity production values that keep the viewer engaged from the quiet interior moments to the wide-angle road travel.

Lifestyle, Commercial, Cinematic

Live-action Technique, Drone footage

Electric / EV, Automotive