Kia x Riot Games

Jul 2026

Modern mobility meets digital immersion in The Race, a high-octane automotive campaign that bridges the gap between the physical landscape and the virtual world. Crafted through a collaborative partnership between Kia and Riot Games, the project spotlights the Kia EV9 as the centerpiece of a dynamic, tech-forward brand narrative. The visual execution leans into cinematic live-action techniques to emphasize the vehicle's role within an upscale, urban environment where battery efficiency and connectivity serve as the primary conduits for human interaction. By integrating fast-paced, rhythmic editing with a vibrant color palette, the creative team at 19th & Park captures a sense of urgency and youth-oriented energy that resonates with both EV enthusiasts and the gaming community. The footage purposefully contrasts close-up shots of smartphone interfaces against wide, atmospheric views of individuals navigating modern parking infrastructure, reinforcing the theme of seamless technological integration. Slow motion captures serve to heighten the dramatic impact of the diverse, fashion-forward cast, elevating the project beyond a standard commercial spot into a polished piece of contemporary media. Every frame feels carefully calibrated to reflect a sleek, future-facing ethos, ensuring that the intersection of automotive engineering and interactive entertainment feels both organic and aspirational for a digitally native audience that values both form and high-performance utility in their daily transit.

Commercial, Cinematic

Live-action Technique, Slow motion

Electric / EV, Automotive