KEY
Featured KEY projects
This week's top KEY projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
KEY · Walk
The campaign film 'Walk' from KEY explores themes of aging and active living through an animated narrative. Directed by the team at Studio AKA in collaboration with McCann Manchester, the project follows an elderly protagonist embarking on new adventures in retirement. The animation utilizes expressive line work and pastel-toned watercolour fills, set against minimalist backgrounds to highlight character movement. This artistic approach leans into earthy palettes to maintain a clean aesthetic throughout the short film.
KEY · Funfair
KEY presents 'Funfair,' a project that translates financial services into a series of playful, 2D illustrated vignettes. Produced by Studio AKA with creative support from McCann Manchester, the piece centers on a narrative of exploration across a whimsical fairground. The animation utilizes clean line work and watercolor textures to establish a distinct visual identity. By leaning into an artistic, nostalgic aesthetic, the film frames the banking experience through lighthearted, hand-drawn character interactions set against minimalist, off-white backgrounds.
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