KEY
Walk
Brand
ProjectWalk
Date
Jan 2025
Description
KEY presents 'Walk,' an animated narrative piece produced in collaboration with Studio AKA and McCann Manchester. The film explores the experience of retirement through the eyes of an elderly protagonist as he explores his surroundings. The project employs a distinct aesthetic, featuring artistic expressive line work and pastel-toned watercolour fills. Its minimalist composition relies on clean, earthy visuals and whimsical character designs to ground the narrative in a sequence of suburban and park settings.
Style
Artistic, Lifestyle, Horizontal, Earthy, Clean
Techniques
Animation, Watercolour
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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