The campaign film 'Walk' from KEY explores themes of aging and active living through an animated narrative. Directed by the team at Studio AKA in collaboration with McCann Manchester, the project follows an elderly protagonist embarking on new adventures in retirement.
The animation utilizes expressive line work and pastel-toned watercolour fills, set against minimalist backgrounds to highlight character movement. This artistic approach leans into earthy palettes to maintain a clean aesthetic throughout the short film.
