KEY

Funfair

Brand

Date

Jan 2025

Description

KEY presents 'Funfair,' an animated commercial developed in collaboration with McCann Manchester and produced by Studio AKA. The piece focuses on hand-drawn character interactions within a fairground setting, utilizing a minimalist visual language to communicate financial service concepts. The execution leans into a nostalgic aesthetic, defined by clean line work and watercolor textures. Through fluid 2D animation, the work depicts various characters engaging with whimsical fairground attractions, maintaining a lighthearted energy throughout the sequence.

Style

Artistic, Horizontal, Clean, Nostalgic

Techniques

Animation, Ink

Industries

Banking

Context

TVC / TV Commercial, Brand Film / Corporate Video