KEY presents 'Funfair,' a project that translates financial services into a series of playful, 2D illustrated vignettes. Produced by Studio AKA with creative support from McCann Manchester, the piece centers on a narrative of exploration across a whimsical fairground.
The animation utilizes clean line work and watercolor textures to establish a distinct visual identity. By leaning into an artistic, nostalgic aesthetic, the film frames the banking experience through lighthearted, hand-drawn character interactions set against minimalist, off-white backgrounds.
