KEY: Funfair
Brand
Date
Jan 2025
Description
KEY presents 'Funfair,' a project that translates financial services into a series of playful, 2D illustrated vignettes. Produced by Studio AKA with creative support from McCann Manchester, the piece centers on a narrative of exploration across a whimsical fairground. The animation utilizes clean line work and watercolor textures to establish a distinct visual identity. By leaning into an artistic, nostalgic aesthetic, the film frames the banking experience through lighthearted, hand-drawn character interactions set against minimalist, off-white backgrounds.
Style
Artistic, Horizontal, Clean, Nostalgic
Techniques
Animation, Ink
Industries
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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