Juun.J
Featured Juun.J projects
This week's top Juun.J projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Juun.J · Juun.J '24 Summer Online Visual
The Juun.J '24 Summer Online Visual campaign highlights a collection of contemporary streetwear through a series of studio-based portraits. Captured by photographer Park Jongha, the editorial imagery features model Hamin Yu in a sequence of structured, oversized silhouettes that define the brand's aesthetic. Employing a minimalist approach, the series utilizes directional lighting against cool-toned, seamless grey backdrops. Each composition integrates a professional cinema camera rig as a deliberate visual element, emphasizing the production process while maintaining a clean, commercial focus.
Project Juun.J · Juun.J Fall Winter 2025
The Juun.J Fall Winter 2025 campaign explores the intersection of architectural tailoring and deconstructed streetwear. Photographed by Hong Janghyun, the series centers on model Kristen McMenamy, whose stark platinum hair and bleached brows serve as a recurring visual motif across a range of high-key, minimalist studio portraits. The creative direction by Jung Wook Jun emphasizes exaggerated proportions, layering structured pinstripe blazers with voluminous denim silhouettes and oversized leather outerwear. Techniques such as soft, diffused studio lighting and clean, editorial framing underscore the collection's sculptural construction and material textures. Supporting the campaign's cohesive aesthetic, hair styling by Shon and makeup by Jenny Coombs refine the minimalist look, while casting and production by Lee Kyung Kim maintain a focused, high-fashion narrative throughout the series.
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