Juun.J: Juun.J '24 Summer Online Visual
Brand
Date
May 2024
Description
The Juun.J '24 Summer Online Visual campaign highlights a collection of contemporary streetwear through a series of studio-based portraits. Captured by photographer Park Jongha, the editorial imagery features model Hamin Yu in a sequence of structured, oversized silhouettes that define the brand's aesthetic. Employing a minimalist approach, the series utilizes directional lighting against cool-toned, seamless grey backdrops. Each composition integrates a professional cinema camera rig as a deliberate visual element, emphasizing the production process while maintaining a clean, commercial focus.
Style
Lifestyle
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