Juun.J: Juun.J Fall Winter 2025

Aug 2025

The Juun.J Fall Winter 2025 campaign explores the intersection of architectural tailoring and deconstructed streetwear. Photographed by Hong Janghyun, the series centers on model Kristen McMenamy, whose stark platinum hair and bleached brows serve as a recurring visual motif across a range of high-key, minimalist studio portraits. The creative direction by Jung Wook Jun emphasizes exaggerated proportions, layering structured pinstripe blazers with voluminous denim silhouettes and oversized leather outerwear. Techniques such as soft, diffused studio lighting and clean, editorial framing underscore the collection's sculptural construction and material textures. Supporting the campaign's cohesive aesthetic, hair styling by Shon and makeup by Jenny Coombs refine the minimalist look, while casting and production by Lee Kyung Kim maintain a focused, high-fashion narrative throughout the series.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign