
Joseph
Featured Joseph projects
This week's top Joseph projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Joseph · Joseph F/W 2025 Campaign
The Joseph Fall/Winter 2025 campaign showcases the season's collection through a series of editorial portraits. Photographed by Charlotte Stouvenot, the series leans into clean, architectural settings and urban backdrops to frame the garments. The project features model Vilma Friedlander, whose neutral presentation highlights the focus on textures and structure. Fashion editor and stylist Monika Tatalovic provides the creative direction for the wardrobe, which incorporates diverse materials including shearling, leather, and beaded detailing. The visual execution utilizes a mix of hard and soft light to emphasize tactile finishes and graphic silhouettes, accented by typography throughout. Hair stylist Kei Terada and makeup artist Gemma Smith-Edhouse support the polished, minimalist aesthetic of this fashion campaign.
Project Joseph · Spring/Summer 2026 Campaign
For the Spring/Summer 2026 campaign, luxury fashion house Joseph channels a vision of modern refinement, balancing architectural rigor with a tactile, sensory approach to styling. The imagery centers on a striking juxtaposition of textures, most notably the contrast between the sharp, structured cream-colored tailoring and the deep, dark-green patent leather trench coat that anchors the collection. Model Angelika Wierzbicka commands the frame with a neutral, poised expression, effectively grounding the elaborate accessories, including oversized transparent-rimmed sunglasses and a bold, black-and-white striped silk headscarf. The project leans into a sophisticated editorial aesthetic that prioritizes high-fashion silhouettes while maintaining an effortless, worldly appeal. Executed through a technical blend of natural light and studio strobe, the campaign imagery captures the granular details of the hardware and the glossy finish of the materials, transforming the chunky gold chain necklaces into pivotal elements of the composition. With precise makeup artistry by Victor Alvarez, the portraiture maintains a clean, elevated polish that feels both timely and timeless. The use of textured stone settings against vibrant blue skies provides a brutalist backdrop that emphasizes the fluidity of the garments, ensuring that every frame feels deliberate, aspirational, and deeply consistent with the house's storied commitment to high-end craftsmanship and understated European elegance within the contemporary fashion landscape.
Project Joseph · Joseph Festive Collection
The Joseph Festive Collection serves as a seasonal fashion campaign, emphasizing clean, minimalist silhouettes and refined textures. Captured against neutral studio backdrops, the collection highlights the interplay of structured tailoring and fluid knitwear through professional, soft-light photography. Photographer Jack Chipper collaborates with stylist Giovanni Dario Laudicina to deliver a series of editorial portraits. The creative output is further defined by the hair artistry of Kei Terada and makeup by Ariel Yeh, featuring model Gal Dahan across various ensembles ranging from evening wear to structured outerwear.
Project Joseph · High Summer Collection
Joseph’s High Summer Collection presents a sharp take on seasonal dressing, captured here in a series of clean editorial portraits. The series features model Onyinyechi Chijioke styled in coordinated blue ribbed knitwear, leaning into a minimalist studio aesthetic. Photographer Mark Rabadan focuses on the interaction between texture and tone, utilising a neutral backdrop to ground the vibrant colour palette. The project features fashion styling by Monika Tatalovic, with hair by Soichi Inagaki and makeup by Erin Green.
Project Joseph · JOSEPH Spring Summer 2026 Lookbook
The JOSEPH Spring Summer 2026 collection lookbook presents a polished study in tailored silhouettes and tactile layering. Photographed by Jonathan Arundel, the imagery leans into a clean, minimalist aesthetic, utilising soft directional lighting to define the drape of the garments against a warm gradient studio backdrop. Styling by Giovanni Dario Laudicina anchors the collection with an emphasis on monochromatic and earth-toned separates, integrated with bold metallic accessories. Model Dalton Dubois showcases a range of seasonal pieces, from structured trench coats and skirt suits to fluid dresses, with hair by Kei Terada and makeup by Ariel Yeh.
Project Joseph · JOSEPH Spring Summer 2025 Lookbook
The Joseph Spring Summer 2025 lookbook presents a focused exploration of contemporary tailoring and monochromatic design. Captured against minimalist, clean studio backdrops, the collection highlights structural silhouettes and refined textures through a series of editorial portraits. The imagery emphasizes the interplay between soft, even lighting and precise garment construction, ranging from layered leather outerwear to precision-cut knitwear and structured trousers. Photographed by Marius Uhlig, the campaign features model Vilma Sjöberg, whose composed presence reinforces the collection's minimalist aesthetic. The visuals were curated with fashion styling by Monika Tatalovic and casting by Piotr Chamier, collectively highlighting a palette of earth tones, crisp whites, and deep blacks that anchor the seasonal narrative.
Project Joseph · JOSEPH AW25
The Joseph AW25 campaign presents a series of clean, minimalist editorial portraits that highlight the precise tailoring and tactile material focus of the collection. Shot against a seamless white studio backdrop, the imagery emphasizes the structure of layered wool, shearling, and leather, utilizing soft, even lighting to draw out the fine textures and deep autumnal palette of the garments. Photographer Phil Engelhardt and fashion editor and stylist Monika Tatalovic collaborate to define a sharp, sophisticated visual identity for the season. The work leans into a refined aesthetic, featuring models Fatou Kebbeh and Gaia Orgeas styled in monochromatic ensembles and intricate patchwork coats, with hair by Kiyoko Odo and makeup by Vassilis Theotokis providing a polished finish to the series.
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