Joseph

Feb 2025

The Joseph AW25 campaign presents a series of clean, minimalist editorial portraits centered on the collection's focus on structured tailoring and tactile winter layering. Captured against a seamless white studio background, the imagery highlights the precision of the garment silhouettes and the rich, autumnal textures of the season. Photographer Phil Engelhardt employs soft, even lighting to accentuate the drape of wool, the sheen of patent leather, and the nuanced color-blocking of heavy outerwear. Fashion editor and stylist Monika Tatalovic brings cohesion to the aesthetic, pairing sharp double-breasted suits and patchwork coats with grounded, monochromatic accessories. The visual language remains consistent throughout, relying on clean compositions and precise framing to draw focus to the technical construction of the apparel. The project features models Fatou Kebbeh and Gaia Orgeas, with contributions from hair stylist Kiyoko Odo and makeup artist Vassilis Theotokis.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Lookbook