Joseph

Sep 2025

The Joseph F/W 2025 campaign presents a series of fashion editorials focused on tactile textures and architectural geometry. Featuring model Vilma Friedlander, the images explore a range of structured outerwear and layered silhouettes against metallic, grid-tiled, and industrial urban backdrops. Each shot emphasizes minimalist composition, utilizing a mix of hard directional sunlight and soft, diffused natural light to highlight garment construction and color-blocked shearling details. Photographer Charlotte Stouvenot captures the collection with a consistent editorial aesthetic, supported by fashion styling from Monika Tatalovic. The visuals integrate bold typography throughout the frame, maintaining a clean and graphic presentation. The production team also includes hair stylist Kei Terada and makeup artist Gemma Smith-Edhouse to complete the look across the season's campaign imagery.

Vertical, Commercial

Designer Fashion

Advertising Campaign