The Joseph Fall/Winter 2025 campaign showcases the season's collection through a series of editorial portraits. Photographed by Charlotte Stouvenot, the series leans into clean, architectural settings and urban backdrops to frame the garments. The project features model Vilma Friedlander, whose neutral presentation highlights the focus on textures and structure.
Fashion editor and stylist Monika Tatalovic provides the creative direction for the wardrobe, which incorporates diverse materials including shearling, leather, and beaded detailing. The visual execution utilizes a mix of hard and soft light to emphasize tactile finishes and graphic silhouettes, accented by typography throughout. Hair stylist Kei Terada and makeup artist Gemma Smith-Edhouse support the polished, minimalist aesthetic of this fashion campaign.
