John Frieda
Featured John Frieda projects
This week's top John Frieda projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
John Frieda · Violet Crush
John Frieda’s Violet Crush campaign highlights the daily maintenance routine for blonde haircare through a morning grooming sequence. The video follows a subject navigating a personal self-care ritual, transitioning from a cozy bedroom setting to a focused shower application of the product range. Directed by Visie Admin, the project employs a lifestyle aesthetic that leans into warm-toned visual cues. The execution relies on live-action techniques to demonstrate the product in a naturalistic, domestic context.
John Frieda · Salon Attitude Everyday
John Frieda’s campaign 'Salon Attitude Everyday' positions the brand within the haircare and beauty space, focusing on urban movement and styling. The commercial utilizes live-action techniques to capture a subject navigating a city environment in natural light. Produced by Ridley Scott Associates UK, the spot incorporates clean framing and purposeful motion to highlight hair performance in daily settings. Additional creative and production contributions are provided by VCCP, Girl&Bear, BERNADETTE, Punderson Gardens, Electric Theatre Collective, String and Tins, Dream-Co, and Stanley’s Post.
John Frieda · Blonde+ Global NPD
John Frieda introduces the Blonde+ Global NPD repair system in this promotional product commercial. The film highlights the three-step regimen through a sequence of high-fidelity 3D render / CGI visuals. The edit focuses on the pre-shampoo treatment, bond building shampoo, and conditioner, placing sleek white and metallic bottles against a geometric gold backdrop. The clean, minimalist aesthetic employs soft lighting to define the product textures and packaging design. Production was handled by OddBeast.
John Frieda · Deep Sea Hydration
John Frieda’s Deep Sea Hydration campaign highlights the brand's latest haircare range through a dynamic mix of live-action technique and 3D render/CGI. The commercial spots focus on the integration of ocean-inspired elements, utilizing vibrant, saturated visuals to emphasize the nutrient-rich, silicone-free formula. The project incorporates clean product shots against water-themed backgrounds, interspersed with underwater bubble sequences and rolling wave footage. Production was handled by OddBeast, ensuring a consistent visual narrative that highlights the collection’s core ingredients through high-end VFX and visual effects.
John Frieda · Go Blonder
John Frieda’s Go Blonder campaign for the haircare and beauty market utilizes a blend of product-focused videography and dynamic motion graphics. The piece centres on the brand’s lightening, nourishing, and protecting benefits through a sequence of warm-toned gradients and animated typography. Production by OddBeast, the project integrates live-action technique with minimalist graphic elements. Brief lifestyle vignettes of blonde talent set in outdoor environments complement the commercial structure of the edit.
John Frieda · Miraculous Recovery NPD
John Frieda introduces the Miraculous Recovery hair care range through this animated commercial, focusing on the repairing shampoo, conditioner, and oil. The piece utilizes 3D render/CGI to showcase product packaging against a vibrant purple backdrop. Dynamic motion graphics and animated golden particles accentuate the formula's key ingredients, including ceramides. The commercial employs controlled camera pans and typography to communicate the product line's benefits. Production was managed by OddBeast.
John Frieda · Bioré Hydrate & Glow
John Frieda introduces the Bioré Hydrate & Glow range with a commercial spot that highlights the product's focus on deep hydration. The production, helmed by OddBeast, centers on a clean aesthetic, utilizing a pastel purple palette and soft lighting to frame the cleanser. The film transitions from product-focused shots to live-action sequences featuring talent applying the treatment. The execution leans into a minimalist visual language, emphasizing a clear, approachable presentation for the skincare market.
John Frieda · ProFiller+
John Frieda introduces the ProFiller+ haircare range through a high-definition commercial spot that highlights the science behind the formulation. The production, helmed by OddBeast, centers on the thickening properties of the line with a technical focus on ingredient efficacy. The film leans into a clean, professional aesthetic, utilizing 3D render / CGI to visualise molecular interactions within the product. Elegant motion graphics detail the inclusion of biotin and hyaluronic acid, framed by a warm, luminous bokeh background that maintains a cohesive visual identity across the sequence.
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