John Frieda
Violet Crush
Brand
ProjectViolet Crush
Date
May 2026
Description
John Frieda’s Violet Crush campaign highlights the daily maintenance routine for blonde haircare through a morning grooming sequence. The video follows a subject navigating a personal self-care ritual, transitioning from a cozy bedroom setting to a focused shower application of the product range. Directed by Visie Admin, the project employs a lifestyle aesthetic that leans into warm-toned visual cues. The execution relies on live-action techniques to demonstrate the product in a naturalistic, domestic context.
Style
Lifestyle, Horizontal, Warm
Industries
Haircare
Color
Beige
Lilac
Background
Bedroom
Context
Social Media / Short Form Video
Associated creatives
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