John Frieda’s campaign 'Salon Attitude Everyday' positions the brand within the haircare and beauty space, focusing on urban movement and styling. The commercial utilizes live-action techniques to capture a subject navigating a city environment in natural light.
Produced by Ridley Scott Associates UK, the spot incorporates clean framing and purposeful motion to highlight hair performance in daily settings. Additional creative and production contributions are provided by VCCP, Girl&Bear, BERNADETTE, Punderson Gardens, Electric Theatre Collective, String and Tins, Dream-Co, and Stanley’s Post.
