Jean Paul Gaultier
Jean Paul Gaultier's avant-garde fashion and provocative fragrance campaigns across luxury fashion and beauty
Featured Jean Paul Gaultier projects
This week's top Jean Paul Gaultier projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jean Paul Gaultier · CLASSIQUE PRIDE 2026
Jean Paul Gaultier continues its long-standing tradition of celebrating bold self-expression with the Classique Pride 2026 campaign, a visual manifesto that perfectly bridges the worlds of high fashion and fragrance. Captured through the lens of photographer Michael Bailey Gates, the project leans into editorial minimalism while maintaining the brand's signature rebellious spirit. The campaign features a diverse cast of models including Gottmik and Mecca Mozelle, whose dynamic energy is amplified by the expert fashion styling of Shawn Lakin. Utilizing a mix of natural light and precise studio strobe setups, the imagery shifts seamlessly between stark, high-contrast black and white portraits and vibrant, color-rich commercial shots that highlight the intricate graffiti-style details of the limited-edition fragrance packaging. The collaboration benefits from a cohesive visual language, bolstered by sharp hair artistry from Sonny Molina and transformative makeup work by Kennedy, which together create a polished, modern aesthetic against a clean studio backdrop. By placing the iconic torso-shaped bottles at the center of this energetic ensemble, the campaign successfully elevates the product as an extension of the wearers' own identities. It is a masterful study in portraiture, balancing the raw, uninhibited joy of the talent with the meticulous, highly commercial demands of the fragrance industry to produce a campaign that feels both urgent and timeless.
Project Jean Paul Gaultier · Les Ateliers Gaultier 2026 Campaign
Jean Paul Gaultier continues its storied legacy of merging high-fashion couture with avant-garde fragrance design in the Les Ateliers Gaultier 2026 campaign. This fragrance and beauty project serves as a sophisticated homage to the brand’s sartorial roots, artfully translating the meticulous craft of atelier work into a visual language of scent and materiality. Photographer Walter Pfeiffer anchors the campaign with a series of striking compositions that lean into editorial minimalism and cinematic depth, utilizing precise studio strobe techniques to accentuate the tactile qualities of the collection. Set designer Sophear Van Froment elevates the narrative by integrating iconic house motifs, such as gold-toned sewing scissors, thimbles, and trailing threads, which physically weave through the frames to link the perfume bottles in a display of structural equilibrium. Whether juxtaposing a vibrant lime-green fragrance against a metallic sewing thimble or curling an organic orange peel around a sculptural wooden silhouette, the visuals capture a sense of refined alchemy. By playing with scale and high-contrast lighting, the campaign successfully elevates the perfume bottle from a commercial product to a curated art object, echoing the precision of a bespoke garment. It is a masterclass in atmospheric storytelling that underscores the tactile nature of scent, ensuring the brand’s identity remains rooted in the spirit of creation and artistic heritage.
Project Jean Paul Gaultier · Le Beau Narcisse & la Belle Rosea, F ...
Jean Paul Gaultier leans into a high-octane exploration of myth and opulence with the Le Beau Narcisse & la Belle Rosea fragrance campaign. Under the precise lens of photographer Gorka Postigo, the project transcends traditional beauty marketing to create a surreal, cinematic narrative that feels less like a conventional product advertisement and more like a captured fever dream. Featuring the striking presence of model Tess McMillan alongside actor Marin Judas, the visuals masterfully juxtapose the rugged, raw texture of volcanic rock against an obsessive scattering of glimmering gold coins and ornate jewelry. The creative direction utilizes an interplay of studio strobe lighting and soft, natural light to emphasize the dramatic contours of the subjects, who are frequently submerged in dark, reflective water that grounds the ethereal concept in a tactile reality. By focusing on the interplay between the iconic torso-shaped glass bottles and the shimmering metallic surfaces, the campaign reads as a modern homage to Greco-Roman mythology. These editorial-style captures evoke a sense of treasure-filled, dreamlike decadence, blending a rich, saturated color palette with a balanced, often symmetrical composition. Through this fusion of live-action technique and editorial minimalism, the project elevates the fragrance brand into a realm of pure sensory indulgence, ensuring that every frame resonates with a distinct, sophisticated, and high-fashion aesthetic that lingers long after the initial glance.
Jean Paul Gaultier · Jean Paul Gaultier x Sidaction DC
Jean Paul Gaultier collaborates with Sidaction for this dynamic fashion campaign. Centered on a modern dance performance, the film explores movement within a bright, minimalist interior space, capturing the collection through deliberate, cinematic sequences. The piece utilizes low-angle tracking shots and tight close-ups to highlight the garment details and the choreography. The execution leans into a clean aesthetic, punctuated by slow-motion captures against white walls and sheer curtains.
Project Jean Paul Gaultier · Jean Paul Gaultier F/W 2025 Collection
The Jean Paul Gaultier Fall/Winter 2025 campaign showcases the collection through a series of dynamic editorial portraits. Photographer Max Siedentopf captures model Annemary Aderibigbe against a stark, high-key studio backdrop, emphasizing the sculptural silhouettes and textures of the season’s knitwear and tailored outerwear. Fashion styling by Léopold Duchemin leans into a minimalist aesthetic, pairing oversized trench coats and ribbed knits with striking metallic accessories. The production features hair styling by Olivier Schawalder and makeup by Cécile Paravina, maintaining a polished and clean visual identity throughout the campaign.
Project Jean Paul Gaultier · Jean Paul Gaultier Pre-Fall 2025 Lookbook
The Jean Paul Gaultier Pre-Fall 2025 lookbook presents a collection defined by architectural tailoring and a stark monochromatic palette. Captured by photographer Casper Sejersen, the imagery leans into a minimalist aesthetic, utilizing soft, directional lighting and neutral, textured studio backdrops to highlight the structural form of the garments. The project features models Fatou Kebbeh, Hsin-Yu Liu, and Lauren Theobald, with fashion editing by Léopold Duchemin. The editorial work focuses on the intersection of avant-garde silhouettes and clean, raw composition. Hair styling by Olivier Schawalder and makeup artistry by Lucia Pica support the precise, sculptural look of the collection, with set design by Jeanne Briand and casting by Piergiorgio Del Moro.
Project Jean Paul Gaultier · Jean Paul Gaultier Pre Collection Spring 2025
Jean Paul Gaultier presents the Pre Collection Spring 2025 campaign, an editorial fashion series featuring model Nyaduola Gabriel. Captured by photographer Casper Sejersen, the collection focuses on sculptural silhouettes and structural accessories, including signature sailor-style caps and bold graphic tailoring. The imagery utilizes clean, neutral studio backgrounds and soft lighting to highlight the intricate details of the pieces. Styling by Jacob K provides a sharp, minimalist aesthetic that allows the high-fashion garments to serve as the primary visual interest. Creative production for the campaign involved hair styling by Olivier Schawalder and makeup artistry by Lucy Bridge. The project also features casting direction by Piergiorgio Del Moro and manicures by Lora de Sousa, maintaining a consistent editorial aesthetic across all portrait and full-length assets.
Project Jean Paul Gaultier · Jean Paul Gaultier Studio S/S 25
The Jean Paul Gaultier Studio S/S 25 project presents a high-fashion editorial campaign that explores sculptural silhouettes and avant-garde textile design. Captured by photographer Casper Sejersen, the work utilizes clean studio lighting against minimalist backdrops to emphasize intricate garment construction, including optical-illusion patterns, trompe-l'œil detailing, and precise tailoring. Fashion editor and stylist Jacob K defines the collection's aesthetic with structural garments, layered textures, and signature accessories like fitted caps and visor-style headwear. Featuring models Mila van Eeten, Nyaduola Gabriel, and Rejoice Chuol, the imagery relies on graphic monochrome contrasts and delicate hair and makeup artistry to ground the conceptual designs in a sharp, editorial format. Casting was directed by Piergiorgio Del Moro, with hair by Olivier Schawalder, makeup by Lucy Bridge, and manicures by Lora de Sousa.
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