Jean Paul Gaultier: Jean Paul Gaultier x Sidaction DC
Brand
Date
Mar 2023
Description
Jean Paul Gaultier collaborates with Sidaction for this dynamic fashion campaign. Centered on a modern dance performance, the film explores movement within a bright, minimalist interior space, capturing the collection through deliberate, cinematic sequences. The piece utilizes low-angle tracking shots and tight close-ups to highlight the garment details and the choreography. The execution leans into a clean aesthetic, punctuated by slow-motion captures against white walls and sheer curtains.
Style
Vertical, Cinematic, Clean
Techniques
Slow motion
Industries
Color
Pure White
Jet Black
Background
Hotel Lobby
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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