Jameson
Featured Jameson projects
This week's top Jameson projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Jameson · Refreshing Replay
Jameson introduces its 'Refreshing Replay' campaign, a commercial focused on the preparation of a whiskey-based cocktail. The film showcases a focus on mixology on an outdoor patio, highlighting the pour and the effervescence of the soda water. Executing the piece with a focus on natural light and a warm color palette, the film captures a sunny, social atmosphere. The production utilises a live-action technique to ground the product within a relaxed, ambient environment. Music and sound design were provided by Swell Sound.
Jameson · Dramatic Drinks
Jameson presents Dramatic Drinks, a commercial video project focused on the ritual of preparing an Irish whiskey on the rocks. Set against the backdrop of a dimly lit bar, the piece highlights the craftsmanship of the serve, moving from the steady pour of amber-colored whiskey to the precise addition of ice. The execution relies on live-action techniques to emphasize the tactile nature of the bar environment, utilizing warm tones and crisp audio to define the scene. Sound design by Swell Sound anchors the production, elevating the ambient textures of clinking glassware and pouring liquid.
Jameson · Jameson United - Case Study
Jameson explores the intersections of community and shared experience in this case study video, tracing the parallels between football fandom and online gaming environments. The project moves from the high-energy atmosphere of stadium crowds and news-style broadcasts into the more intimate, controlled settings of home offices and local bars. Produced by No Problem, the piece leans into a live-action technique, balancing fast-paced sports editing with cinematic sequences. By focusing on the dynamics of social connection, the edit captures the transition from digital interaction to tangible gatherings, anchored by a clean, observational approach.
Jameson · Jameson United
Jameson United serves as an integrated campaign for the alcoholic beverages brand, centering on the figure of former footballer and podcaster Steve Sidwell. The narrative follows Sidwell as he navigates his transition to managing Newport County, captured through a series of candid moments. The production, developed with creative input from agency No Problem, utilizes cinematic framing and natural light to maintain a clean, live-action aesthetic. The piece documents Sidwell’s shift in priorities, moving from media commitments to the practicalities of football management.
Jameson · Jameson EFL sponsorship on Sky Sports
Jameson frames its partnership with the EFL in this commercial spot for Sky Sports, focusing on the shared experience of match day. The film captures a group of diverse fans gathered in a residential living room, highlighting the communal ritual of viewing sports through an authentic lens. Produced by Untold Fable with agency creative direction from The Mix Northern Europe, the execution leans into natural light and a clean aesthetic. The live-action approach keeps the focus on the camaraderie of the subjects as they react to the broadcast, maintaining a grounded tone within the alcoholic beverages sector.
Jameson · Jose
Jameson introduces Jose, a commercial campaign capturing the heritage and lifestyle surrounding the brand. The spot highlights the production process with sequences of copper distillery stills before transitioning to outdoor gatherings. Moving between intimate dining by the water and a classic motorboat cruise, the film utilizes live-action technique to ground the narrative in everyday moments. Warm color grading and natural lighting reinforce the sophisticated tone of the production, emphasizing the lifestyle elements of the brand through a cinematic lens.
Jameson · Flash Mob Musical
Jameson introduces its 'Flash Mob Musical,' a live-action activation staged within a restaurant environment. The project highlights a spontaneous performance featuring musicians in period attire, centered around the interplay between the artists and the surrounding patrons. The production utilizes a documentary-style approach to capture the event, relying on natural indoor lighting to maintain the authentic atmosphere of the venue. The agency, UltraSuperNew, manages the integration of branded staging elements throughout the space, ensuring consistent visibility within the lively restaurant setting.
Jameson · "Iron Horse"
Jameson’s 'Iron Horse' project brings the 19th-century history of the brand to life through a cinematic period drama. The narrative is set within a dimly lit tavern, capturing the arrival of an early steam train as patrons gather to watch the scene unfold. Utilizing live-action techniques and a desaturated colour grade, the film leans into a historical atmosphere defined by natural indoor lighting and period-accurate staging. Sound design and music for the production were provided by Perpetual Motion.
Jameson · "The Drop"
Jameson’s latest film project, 'The Drop,' chronicles the journey of a single water droplet through a series of cinematic transitions. Developed alongside TBWA\Ireland, the production moves from sweeping aerial vistas over distillery grounds to precise macro captures of barley and natural landscapes. The piece utilizes drone footage and fluid cinematography to bridge expansive, warm-toned environments with close-range texture work. The sequence is underpinned by a soundscape from Perpetual Motion and HENRYBOY.
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