Jameson introduces its 'Refreshing Replay' campaign, a commercial focused on the preparation of a whiskey-based cocktail. The film showcases a focus on mixology on an outdoor patio, highlighting the pour and the effervescence of the soda water.
Executing the piece with a focus on natural light and a warm color palette, the film captures a sunny, social atmosphere. The production utilises a live-action technique to ground the product within a relaxed, ambient environment. Music and sound design were provided by Swell Sound.
