Jameson United serves as an integrated campaign for the alcoholic beverages brand, centering on the figure of former footballer and podcaster Steve Sidwell. The narrative follows Sidwell as he navigates his transition to managing Newport County, captured through a series of candid moments.
The production, developed with creative input from agency No Problem, utilizes cinematic framing and natural light to maintain a clean, live-action aesthetic. The piece documents Sidwell’s shift in priorities, moving from media commitments to the practicalities of football management.
