Indigo

Indigo · Brand Identity

This brand identity project for Indigo encompasses a multi-channel outdoor advertising campaign and retail storefront execution. The work features a vibrant color palette of orange, yellow, and blue, utilizing clean graphic design to integrate typography and portraiture across urban environments. The identity collateral is presented through varied media placements, including wheat-pasted posters on construction hoardings, large-scale rooftop billboards, and window displays at the brand’s retail location. Captured by photographer Oumayma B. Tanfous, the project documents the brand in situ through a documentary and editorial lens, leveraging natural light to define the presence of the graphics within the cityscape. Graphic design for the campaign was provided by Wedge.

Indigo · Brand Identity

Indigo’s brand identity project establishes a comprehensive visual system centered on bold typography and a vibrant, multi-tonal color palette. The execution spans across diverse applications, ranging from retail store signage and outdoor billboard displays to structural packaging design and kinetic motion graphics. By utilizing a mix of serif and sans-serif fonts, the work creates a clean, structured aesthetic across both physical and digital touchpoints. Wedge provided the graphic design, which prioritizes minimalist layouts and geometric compositions. The identity leans into a modular approach, as seen in the 3D rendered packaging and animated brand guideline presentations. This consistent visual language anchors the brand's presence, whether through the precision of custom paper tape branding or large-format architectural displays.

Indigo · Thermal Scanner

Indigo's 'Thermal Scanner' campaign introduces a suite of security technology solutions aimed at workplace safety and compliance. Developed by AdSmart from Sky, the project utilises a blend of live-action product demonstrations and high-fidelity motion graphics to articulate the utility of thermal imaging systems for professional environments. The commercial focuses on the technical integration of scanning hardware within business settings. Set against dark, reflective backgrounds, the production employs clean visual design to delineate system specifications and operational benefits, providing a clear overview of the brand's security capabilities.

Indigo · Your Original Influencer