Incu
Featured Incu projects
This week's top Incu projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Incu · Incu
Incu presents a high-street fashion campaign captured by photographer Tim Ashton. The series explores seasonal layering through monochromatic palettes and textured knitwear, set against expansive, natural outdoor environments. The imagery channels a clean, editorial aesthetic, utilizing natural light and golden hour warmth to highlight garment detailing—including whipstitch accents and distinctive fringed tassels. The work leans into an analogue film technique to achieve a soft, atmospheric quality across the portraits and full-length compositions.
Project Incu · Autumn 24
Incu’s Autumn 24 project presents a high-street fashion editorial centered on candid interaction and textural detail. Captured by photographer Tim Ashton, the series employs monochrome photography to frame its subjects against urban settings. The campaign utilizes a clean, analogue-inspired aesthetic that prioritizes high-contrast forms. By focusing on gestural close-ups and natural light, the project maintains an editorial approach that highlights both the apparel silhouettes and the subjects' movements.
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