Incu: Autumn 24

Jan 2024

Incu’s Autumn 24 project presents a high-street fashion editorial centered on candid interaction and textural detail. Captured by photographer Tim Ashton, the series employs monochrome photography to frame its subjects against urban settings. The campaign utilizes a clean, analogue-inspired aesthetic that prioritizes high-contrast forms. By focusing on gestural close-ups and natural light, the project maintains an editorial approach that highlights both the apparel silhouettes and the subjects' movements.

Editorial, Vertical, Monochrome

Analogue / film

Lookbook