Incu: Incu
Brand
Date
Jan 2024
Description
Incu presents a high-street fashion campaign captured by photographer Tim Ashton. The series explores seasonal layering through monochromatic palettes and textured knitwear, set against expansive, natural outdoor environments. The imagery channels a clean, editorial aesthetic, utilizing natural light and golden hour warmth to highlight garment detailing—including whipstitch accents and distinctive fringed tassels. The work leans into an analogue film technique to achieve a soft, atmospheric quality across the portraits and full-length compositions.
Style
Vertical, Warm, Editorial, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Background
Clear Sky
Context
Advertising Campaign
Associated creatives
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