Incu
Incu
Brand
ProjectIncu
Date
Jan 2024
Description
Incu presents a fashion campaign that captures contemporary silhouettes and detailed knitwear through a series of outdoor portraits. The work leans into a warm, naturalistic aesthetic, utilizing golden hour light to emphasize the varied textures of wool, fringed tassels, and contrast stitching. Photographed by Tim Ashton, the series maintains a clean, editorial look across both full-length and close-up compositions. The project relies on natural light and an analogue-inspired feel to ground the monochromatic styling within a grassy, open landscape.
Style
Vertical, Warm, Editorial, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black
Background
Clear Sky
Context
Advertising Campaign
Associated creatives
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