i Blues
Featured i Blues projects
This week's top i Blues projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project i Blues · Summer 2024 collection
The i Blues Summer 2024 collection campaign presents a series of clean, studio-based visuals highlighting a season of relaxed silhouettes and playful motifs. Featuring model Rosa Kirakosyan, the collection spans versatile knitwear, tailored trousers, and vibrant denim, with recurring flamingo graphics and textured tweed pieces anchoring the aesthetic. Photographed by Raffaele Grosso with styling by Camilla Sossi, the imagery utilizes soft, even lighting to emphasize garment details and fabric fluidity. The shoot maintains a minimalist, commercial approach, leaning into a bright color palette that underscores the collection's approachable, everyday appeal.
Project i Blues · IBLUES CATALOGUE AW24
The i Blues AW24 catalogue presents a curated collection of seasonal womenswear, captured through a clean, editorial lens. The imagery leans into a refined aesthetic, balancing indoor studio-style compositions against crisp outdoor settings to highlight the collection's tailoring and varied material textures. Photographer Mark Shearwood leads the visual execution, utilizing natural light to emphasize the sharp lines of pinstriped tailoring and the vibrant, saturated tones of the leather outerwear. Art direction by Sara Ferraris and fashion styling by Camilla Sossi ground the project in a cohesive look, prioritizing clean frames and intentional silhouettes throughout the series.
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