i Blues: IBLUES CATALOGUE AW24
Brand
Date
Sep 2024
Description
The i Blues AW24 catalogue presents a curated collection of seasonal womenswear, captured through a clean, editorial lens. The imagery leans into a refined aesthetic, balancing indoor studio-style compositions against crisp outdoor settings to highlight the collection's tailoring and varied material textures. Photographer Mark Shearwood leads the visual execution, utilizing natural light to emphasize the sharp lines of pinstriped tailoring and the vibrant, saturated tones of the leather outerwear. Art direction by Sara Ferraris and fashion styling by Camilla Sossi ground the project in a cohesive look, prioritizing clean frames and intentional silhouettes throughout the series.
Style
Vertical, Clean, Editorial, Warm
Techniques
Natural light
Industries
Color
Jet Black
Context
Catalogue
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