The i Blues Summer 2024 collection campaign presents a series of clean, studio-based visuals highlighting a season of relaxed silhouettes and playful motifs. Featuring model Rosa Kirakosyan, the collection spans versatile knitwear, tailored trousers, and vibrant denim, with recurring flamingo graphics and textured tweed pieces anchoring the aesthetic.
Photographed by Raffaele Grosso with styling by Camilla Sossi, the imagery utilizes soft, even lighting to emphasize garment details and fabric fluidity. The shoot maintains a minimalist, commercial approach, leaning into a bright color palette that underscores the collection's approachable, everyday appeal.