Human
Featured Human projects
This week's top Human projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Human · Brand Identity
Human pushes the boundaries of conventional branding by embracing a gritty, authentic aesthetic that favors raw reality over polished perfection. This brand identity project navigates the intersection of commercial presence and documentary-style storytelling, using a visual language that feels tactile and intentionally unrefined. By grounding its identity in the mundane textures of urban life—such as worn cards resting on tiled floors and vibrant, advertisement-clad delivery trucks stationed against the skeletal backdrop of construction scaffolding—the work channels a sense of reportage that feels refreshingly grounded. The execution leans into natural light to capture an honest, unvarnished atmosphere, moving away from high-gloss corporate imagery to create a connection that is palpably human. Behind this cohesive vision, the design work by Office of Overview serves as the backbone, while the technical contributions from Matt Gilbert on 3D elements and Adam King on motion design infuse the project with a dynamic, contemporary edge. These assets integrate live-action technique to bridge the gap between static print and moving media, ensuring that the brand lives organically within its environment. The result is a bold, narrative-driven identity that eschews the sterility often associated with corporate branding, opting instead for a candid, textured, and deeply evocative presence that commands attention through its sheer visual honesty.
Human · Brand Identity
Human's brand identity project, designed by Thonik, explores the intersection of digital display and kinetic typography within a technology context. The project spans various formats, from out-of-home digital installations on urban architecture to mobile interface designs and motion graphic sequences. The identity relies on a vibrant color palette of green, white, pink, and orange, set against high-contrast black backgrounds. Through a mix of cinematic live-action footage and layered motion graphics, the design features clean typography that scales and shifts in color, utilizing gradient fills to create visual rhythm. The execution leans into a clean, commercial aesthetic, often captured under natural light to ground the digital assets in real-world settings.
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