Human's brand identity project, designed by Thonik, explores the intersection of digital display and kinetic typography within a technology context. The project spans various formats, from out-of-home digital installations on urban architecture to mobile interface designs and motion graphic sequences.
The identity relies on a vibrant color palette of green, white, pink, and orange, set against high-contrast black backgrounds. Through a mix of cinematic live-action footage and layered motion graphics, the design features clean typography that scales and shifts in color, utilizing gradient fills to create visual rhythm. The execution leans into a clean, commercial aesthetic, often captured under natural light to ground the digital assets in real-world settings.
