Human
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2025
Description
The brand identity for Human, developed by Thonik, establishes a versatile visual language across digital, print, and out-of-home platforms. The project leans into kinetic typography and motion graphics to bridge the gap between static brand assets and immersive digital interfaces. Executing across both architectural display screens and portable devices, the work utilizes clean, bold layouts. The design system incorporates gradients and layered typefaces to establish a consistent visual rhythm, whether applied to urban digital displays or mobile app interfaces. The result is a clean, graphic-led identity that integrates live-action photography with abstract animation.
Style
Horizontal, Commercial, Clean
Context
Brand Film / Corporate Video
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