House of Errors

House of Errors · Moto

House of Errors introduces Moto, an editorial fashion series that explores the intersection of streetwear and extreme sport. Captured by photographer and director Tom Emmerson, the project documents the visual language of motocross through a raw, documentary-style lens. The work features a series of high-action sequences, including freestyle jumps and mid-air stunts, set against expansive rural landscapes. Utilizing analogue film and natural light, the campaign maintains an earthy, grainy aesthetic that highlights the intricate details of branded racing apparel and performance gear. Production for the series was managed by Maggie Curwin. The imagery shifts between posed portraiture in flat agricultural fields and dynamic movement, emphasizing the grit and precision of the sport.

House of Errors · AW 24

House of Errors introduces its AW 24 collection through a series of editorial images that merge surrealism with rural landscapes. The campaign, directed and photographed by Tom Emmerson, centres on tactile, fuzzy pink knitwear sets, often featuring embossed motifs, set against the expansive, purple-hued backdrop of a blooming lavender field. Produced by Maggie Curwin and Business Club, the campaign utilises analogue film techniques to capture dynamic motion and suspended figures against open, pale skies. The imagery leans into playful compositions and natural light to emphasize the rich textures of the apparel, juxtaposing the geometric precision of the flower rows with candid, atmospheric outdoor scenes.

House of Errors · The Pen