House of Errors: Moto

Aug 2024

House of Errors introduces Moto, an editorial fashion series that explores the intersection of streetwear and extreme sport. Captured by photographer and director Tom Emmerson, the project documents the visual language of motocross through a raw, documentary-style lens. The work features a series of high-action sequences, including freestyle jumps and mid-air stunts, set against expansive rural landscapes. Utilizing analogue film and natural light, the campaign maintains an earthy, grainy aesthetic that highlights the intricate details of branded racing apparel and performance gear. Production for the series was managed by Maggie Curwin. The imagery shifts between posed portraiture in flat agricultural fields and dynamic movement, emphasizing the grit and precision of the sport.

Editorial, Vertical

Analogue / film, Natural light

Advertising Campaign