House of Errors

Aug 2024

House of Errors introduces Moto, an editorial campaign that merges the high-velocity aesthetics of freestyle motocross with contemporary fashion styling. Captured in rural outdoor settings, the work leans into a raw documentary sensibility, utilizing analogue film and natural light to frame its subjects against vast, open landscapes. The project features a series of dynamic sequences and portraits, documenting riders executing freestyle jumps and technical stunts alongside models in branded racing apparel. Photographed and directed by Tom Emmerson with production by Maggie Curwin, the imagery relies on grainy textures and earth-toned palettes to establish its distinct, action-oriented atmosphere.

Editorial, Vertical

Analogue / film, Natural light

Advertising Campaign