House of Errors introduces its AW 24 collection through a series of editorial images that merge surrealism with rural landscapes. The campaign, directed and photographed by Tom Emmerson, centres on tactile, fuzzy pink knitwear sets, often featuring embossed motifs, set against the expansive, purple-hued backdrop of a blooming lavender field.
Produced by Maggie Curwin and Business Club, the campaign utilises analogue film techniques to capture dynamic motion and suspended figures against open, pale skies. The imagery leans into playful compositions and natural light to emphasize the rich textures of the apparel, juxtaposing the geometric precision of the flower rows with candid, atmospheric outdoor scenes.
