House of Errors

Sep 2024

House of Errors introduces its AW 24 collection through a series of editorial images that highlight the tactile nature of the season's knitwear. Captured within vast lavender fields, the campaign leans into earthy, clean aesthetics to foreground the collection's signature textured, fuzzy pastel apparel. Photographer and director Tom Emmerson employs a combination of high-speed freeze techniques and analogue film to document the garments in motion. The project features models set against the landscape, emphasizing organic perspectives and geometric agricultural rows. Production for the campaign was managed by Maggie Curwin and Business Club.