Holden
Featured Holden projects
This week's top Holden projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Holden · Brand Identity
Holden’s comprehensive brand identity project serves as a masterclass in minimalist design, bridging the gap between high-performance technical apparel and sophisticated, editorial storytelling. Developed by Javas Lehn Studio, the visual language prioritizes a clean, monochromatic palette that leans into a high-contrast aesthetic. By juxtaposing stark black-and-white typography—anchored by the custom Caulfield typeface—against the organic, granular textures of snowy landscapes and rocky terrains, the brand achieves a distinct sense of alpine precision. The design system is anchored in geometric rigor, employing clever use of negative space, debossed logos, and rhythmic, repetitive patterns that emphasize the brand’s industrial yet human-centric ethos. Through detailed macro shots of intricate embroidery and embossed knitwear, the project highlights the tactile quality of the materials, grounding the abstract graphic identity in the reality of its product line. This identity is not merely a collection of assets; it is a holistic corporate experience that communicates resilience and modern elegance. From the functional UI illustration of the typography specimens to the cinematic editorial panels capturing outdoor explorers in settings ranging from the Andes to the Swiss Alps, every element serves to reinforce a cohesive, high-end commercial presence. The result is a sharp, balanced, and deeply intentional identity that feels as rugged as the environments it inhabits while remaining impeccably polished for a modern, design-conscious audience.
Holden · Cruze
This commercial for the Holden Cruze spotlights the hatchback’s technical features through a sharp, high-contrast lens. The film focuses on the vehicle's interior interface, capturing the startup process and the responsiveness of the infotainment system. Produced by Revolver in partnership with agency AJF Partnership Melbourne, the project leans into a moody aesthetic. The vehicle navigates a dark studio environment defined by geometric fluorescent lighting, utilizing VFX and live-action techniques to emphasize the car’s design lines and exterior contours.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
