Holden: Cruze
Brand
Date
Dec 2024
Description
This commercial for the Holden Cruze spotlights the hatchback’s technical features through a sharp, high-contrast lens. The film focuses on the vehicle's interior interface, capturing the startup process and the responsiveness of the infotainment system. Produced by Revolver in partnership with agency AJF Partnership Melbourne, the project leans into a moody aesthetic. The vehicle navigates a dark studio environment defined by geometric fluorescent lighting, utilizing VFX and live-action techniques to emphasize the car’s design lines and exterior contours.
Style
Horizontal, Action, Cinematic, Moody, Neon
Techniques
VFX / visual effects
Industries
Color
Crimson
Background
Factory
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.