Holden

Cruze

Brand

Date

Dec 2024

Description

Holden’s campaign for the Cruze leans into a high-contrast aesthetic, positioning the hatchback within a moody studio environment. The visuals trade traditional road-testing for geometric fluorescent light installations, grounding the automotive narrative in a technical, cinematic space. Produced by Revolver with creative leadership from AJF Partnership Melbourne, the film emphasizes the vehicle’s integrated technology and exterior form. Fin Design + Effects managed the post-production, utilizing VFX to bridge the live-action sequences of the infotainment interface and engine activation with the car's dynamic movement on the reflective studio floor.

Style

Horizontal, Action, Cinematic, Moody, Neon

Techniques

VFX / visual effects

Industries

Luxury Automotive

Color

Crimson

Background

Factory

Context

TVC / TV Commercial