Helsa
Featured Helsa projects
This week's top Helsa projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Helsa · HELSA 70's Fall Campaign
The Helsa Fall campaign delivers a refined editorial look that leans into a 1970s aesthetic. Captured by photographer Yulia Gorbachenko, the imagery features models Elsa Hosk and Zayna Cisse against a backdrop of raw, brutalist architecture and arid desert landscapes. The styling, supported by hair stylist Hikaru and makeup artist Leah Darcy, emphasises structured tailoring, tactile leather, and silk textures. The series utilises natural light and analogue film techniques to create an earthy, retro-inspired mood across the collection.
Project Helsa · HELSA Tonal Fall Campaign
The Helsa Tonal Fall campaign presents a refined study in monochromatic styling and minimalist fashion photography. Captured by photographer Yulia Gorbachenko, the series features model Elsa Hosk in a variety of structured and fluid ensembles that highlight seasonal silhouettes and rich fabric textures. Throughout the campaign, the imagery leans into a clean, editorial aesthetic, utilizing soft, directional natural light and neutral studio backdrops. The project emphasizes sophisticated layering and precise tailoring, with hair styling by Panos Papandrianos and makeup by Leah Darcy providing a polished, understated finish to the editorial portraits.
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